Bloomsburg University Hosts Keystone Sales Challenge

For Immediate Release 

Date: May 20, 2021 

Contact: Tom McGuire, Director of Communications/Media Relations 


Bloomsburg—Bloomsburg University of Pennsylvania and the Zeigler College of Business hosted the Keystone Sales Competition in early April, featuring over 100 competitors from 15 schools. BU students Emily Pitonyak and Natalia Rodriguez placed first in the business-to-business competition, while in the role-play competition, Matthew Dalrymple finished third.

The Keystone Sales Challenge is held each April. At the competition, students are challenged with several rounds of a role-play competition and a business-to-business case competition. Participants are judged on items such as:

  • Clearly communicated, quality visuals, grammar and spelling acceptable for professional business communication. 
  • Current internal and competitive situation identified/understood.                   
  • Identified main problem.
  • Identified alternative solutions to the problem.
  • Evaluated alternatives as to feasibility/potential for implementation

including some form of numeric analysis.

  • Selected one alternative as a solution and supported the decision. Alternative is feasible and realistic.     

Representatives from the 17 corporate sponsors along with faculty coaches from other universities and several BU alumni served as judges and buyers.

“Every year, the level of competition is at a higher level, and all students I judged were well prepared,” said Jeff Mikitka from Mitsubishi Chemical Advanced. “Mitsubishi Chemical Advanced Materials is proud to help sponsor this program and this event.”

BU’s Department of Professional Sales and Marketing was first named among the top North American schools in 2015 by the Sales Education Foundation’s (SEF) listing of the best universities offering professional sales education. BU is one of only five Pennsylvania institutions included in the listing.