Client Projects Connect BU Students with the Community
BLOOMSBURG---In the Department of Communication Studies at Bloomsburg University of Pennsylvania, client projects represent important hands-on learning experiences for students, and are integrated into various classes.
During the Spring 2021 semester student teams in Dr. Elizabeth Petre’s class, “Communication for Business Professionals” worked virtually with several local organizations to develop external communication materials that met the client’s needs.
One team, Raquel Bedard, Michelle Makar, Abigail Stout, and Courtenie Young, worked with the United Way of Columbia and Montour Counties to brainstorm and design marketing materials for upcoming community initiatives and events.
Another group, Brieanna Jackson, Alyssa Jopling, Justin Mendoza, Gianna Monastero, and Samantha Rikess, developed and promoted the social media for PA PETS, a local nonprofit organization dedicated to helping homeless animals.
Two teams worked with Camp Victory, an organization that runs summer camps for individuals with special needs. One team, Marlon Argueta-Diaz, Megan Beck, and Breanna Forrest, updated a Camp Victory brochure and flyer, while the other team, Danely Benitez, Hugo Giles, Paiton Knorr, and Yuliana Martinez, developed various social media pages.
Finally, Ian Duffy-Guy, Alissah Francis, Jephte Guillaume, Maddie Krumenacker, and Alicea Nelson worked directly with the Department of Communication Studies on developing materials to promote the department’s recently-approved minor in professional communication.
All student teams worked together, remotely for 10 weeks to complete the project which consisted of multiple meetings with their clients, researching different aspects of the project, and creating and designing the marketing and promotional materials. Clients attended the final presentations on Zoom, and expressed appreciation and excitement for the students’ creative ideas.
The project provided an opportunity for students to network with local professionals, collaborate with other students in the class, and create deliverables that their clients can actually use—and they enhanced their professional communication skills in the process.