For immediate release: Nov. 9, 2015
BLOOMSBURG — How to chronicle one year in the life of a university?
Bloomsburg University does it annually with Vision: The President’s Report, and was recognized for the quality of its 2014 edition with a Marcom Platinum Award from the Association of Marketing and Communications Professionals.
The story of Bloomsburg University is a personal story. Both Vision and Bloomsburg: The University Magazine, which won a Marcom Gold Award this year, tell BU’s story through the lives of people. The 2014 edition of Vision featured essays written by high-achieving students and recent graduates representing majors in all four colleges – Business, Liberal Arts, Education and Science and Technology. Identifying these talented individuals, photographing them and helping to polish their essays was the role of BU’s Marketing and Communications staff and freelancer Jack Sherzer of the Harrisburg firm, Message Prose.
The magazine was recognized for issues published in September 2014, February 2015 and May 2015. As with Vision, the magazine tells the university’s story through the individuals involved and during 2014-15 introduced readers to a pastor who doubles as a healing clown, a therapeutic musician, an executive with the Alzheimer’s Association, a member of Pennsylvania’s State System of Higher Education Board of Governors, representatives of Bloomsburg’s business community, dedicated faculty members and outstanding student leaders.
The magazine is distributed to nearly 69,000 alumni, families of current students and friends of the university.
Marcom has honored BU publications every year since 2010. These include the Viewbook, Celebrity Artist Series mailer, Football Campaign booklet and Living and Learning Communities booklet. This year, Vision: The President’s Report was among 16 percent of entries earning Marcom’s Platinum Award, and Bloomsburg: The University Magazine was among 23 percent of entries receiving Marcom’s Gold Award.
Bloomsburg University is one of 14 universities in Pennsylvania’s State System of Higher Education. The university serves approximately 10,000 students, offering comprehensive programs of study in the colleges of Education, Business, Liberal Arts and Science and Technology.