BU students and alumni benefit from free virtual career center

For immediate release: March 28, 2007

BLOOMSBURG — Three departments at Bloomsburg University of Pennsylvania are teaming
up to bring the services of a virtual career center to students and alumni free of charge.

The partnership of BU’s Alumni Affairs Office, Career Development Center and College of Business allows alumni and students to use career management services available through CareerBeam.

Described as a virtual career success center, CareerBeam provides tools to research companies and industries, look for current and upcoming job openings, create a personal career profile, build a resume and write cover letters.

“The real power of the program is its database technology,” said Brenda Hartman from BU’s Alumni Affairs Office. “It allows the user to research a company and receive information from ‘job triggers,’ criteria that indicates a company may be moving into the hiring mode.”
Highlights of CareerBeam include:

  • A “search companies” area that contains company overviews, key information and business details for more than 17 million organizations in 70 countries.
  • Company intelligence, including financial information, which allows users to create specific industry, company and geographic searches and to request research on companies not currently in the database.
  • Tracking features that help users find job openings in target companies; store key contacts, notes, resumes, cover letters and position descriptions; and schedule follow-up calls and interviews.
  • A research database covering more than 200 industries.
  • Ten assessments that create personalized career reports for each user.

To use the free service, BU alumni must register at the alumni online community, www.bloomualumni.com, Hartman added.

BU’s Career Development Center, housed in the Warren Student Services Center, provides career counseling and planning assistance to all students and alumni. Director Carol Barnett said CareerBeam’s features will “serve as an excellent complement to other services already offered to students.

“This will be tremendously helpful for alums and, in the classroom, for students, especially business students who can use it to locate internships and career opportunities,” she said. “It may also be used in career decision making.”

Barnett said David G. Martin, dean of the College of Business, first introduced CareerBeam at BU. The College of Business is integrating the use of this career management tool into the curriculum.
“CareerBeam will allow us to reinforce the process of career development to our students and to use this as a device to help our students achieve their maximum potential,” Martin said.

“This is the trend today,” Hartman said, “using technology to conduct a job search in a virtual world.”

Bloomsburg University is one of 14 universities in the Pennsylvania State System of Higher Education. The university serves approximately 8,000 students, offering comprehensive programs of study in the colleges of Professional Studies, Business, Liberal Arts and Science and Technology.