Bloomsburg University Academic Programs
Academic Catalog

Minor in Marketing (Fall 2008)

Administered by Department of Marketing

Effective Fall 2008

The minor in marketing provides students both within and outside of the College of Business with a broad exposure to marketing theory and technique. The minor is designed for students to apply marketing practices successfully to their major discipline. The minor consists of 18 semester hours, 12 of which must be taken at Bloomsburg University. Required courses include:

97.310 Marketing Principles and Practices

97.330 Consumer Motivation and Behavior

97.440 Marketing Research

97.460 Marketing Management

Choose two from the following ten courses:

97.320 Marketing for Nonprofit Organizations
97.331 E-Marketing
97.340 Advertising Management
97.341 Principles of Selling
97.350 Retail Management Concepts
97.370 Sales Management
97.380 International Marketing
97.432 Internship in Marketing
97.480 B2B Marketing
97.490 Contemporary Problems and Issues