Bloomsburg University Academic Programs
Academic Catalog

Business Administration with concentration in Marketing (B.S.B.A.)

Administered by Department of Marketing and Professional Sales, College of Business

Effective Fall 2016

As per PRP3604: All students earning a first baccalaureate degree will take at least 30 of their last 45 credits at Bloomsburg University, no more credits are required than the 30 credits. All first baccalaureate students will take at least 50% of credits required for the Major from a PASSHE university. Bloomsburg University may require up to a maximum of 50% of the Major credits. Program exceptions to the policy are to be approved by the Office of the Chancellor.

In addition to 60 semester hours of general education requirements, a total of 60 semester hours is required for a major in marketing under the business administration degree program.

Required general education courses for the Marketing curriculum include:

BUSED.101 Introduction to Business

BUSED.333 Business Communications & Report Writing

COMMSTUD.103 Public Speaking

ECONOMIC.121 Principles of Macroeconomics

ECONOMIC.122 Principles of Microeconomics

ECONOMIC.256 Business and Economic Statistics I

ENGLISH.101 Foundations of College Writing

MATH.118 Applied Matrix Algebra

PSYCH.101 General Psychology

Choose one of the following two courses:

ECONOMIC.156 Business and Economics Mathematics

MATH.123 Essentials of Calculus

College of Business Core

ACCT.220 Financial Accounting

ACCT.223 Managerial Accounting

FINANCE.313 Introduction to Corporate Finance

ITM.175 Intro to BIS

LAW.331 Law and Legal Environment

MGMT.244 Principles of Management

MGMT.481 Business Policies and Strategies

MKTG.310 Marketing Principles and Practice

Marketing Requirements

MKTG.330 Consumer Motivation and Behavior

MKTG.340 Advertising Management

MKTG.370 Sales Management

MKTG.380 International Marketing

MKTG.440 Marketing Research

MKTG.460 Marketing Management

3 semester hours of a marketing elective that may also be used as a business elective from the following seven courses:

MKTG.320 Marketing for Nonprofit Organizations

MKTG.331 E-Marketing

MKTG.341 Principles of Selling

MKTG.350 Retail Management Concepts

MKTG.432 Internship in Marketing

MKTG.480 Business to Business Marketing

MKTG.490 Contemporary Problems and Issues

COB Professional Development Program:

ZIPD.101 – Functional Areas of Business

ZIPD.102 – Interconnectedness of Business

ZIPD.201 – Career Exploration

ZIPD.202 – Career Preparation

ZIPD.301 – Preparation for the Workforce

ZIPD.302 – Build your brand

ZIPD.401 – Networking & Job Search

ZIPD.402 – Career Transition

Electives in Business - Select courses in business to complete a minimum 60 semester hours. In selecting an elective, the student is reminded to have the proper prerequisites.

Courses designated with BUSED, ACCT, MISCIS, MGMT, ITM, FINANCE, MKTG, OR LAW are business courses.

General education electives - Select general education courses needed to meet the 120-semester hour graduation requirement. 40% of all courses taken must be 300-level or higher.