Bloomsburg University Academic Programs
Academic Catalog

Minor in Marketing (MKTG)

Administered by Department of Marketing

Effective Fall, 2006

The minor in marketing provides students both within and outside of the College of Business with a broad exposure to marketing theory and technique. The minor is designed for students to apply marketing practices successfully to their major discipline. The minor consists of 18 semester hours, 12 of which must be taken at Bloomsburg University.

Required courses include:

MKTG.310 Marketing Principles and Practices

MKTG.330 Consumer Motivation and Behavior

MKTG.440 Marketing Research

MKTG.460 Marketing Management

Choose two from the following ten courses:

MKTG.320 Marketing for Nonprofit Organizations

MKTG.331 E-Marketing

MKTG.340 Advertising Management

MKTG.341 Principles of Selling

MKTG.350 Retail Management Concepts

MKTG.370 Sales Management

MKTG.380 International Marketing

MKTG.432 Internship in Marketing

MKTG.480 Business to Business Marketing

MKTG.490 Contemporary Problems and Issues