Bloomsburg University Academic Programs
Academic Catalog

Marketing (B.S.B.A.)

Administered by Department of Marketing

Effective Fall 2008

As per PRP3604: All students earning a first baccalaureate degree will take at least 30 of their last 45 credits at Bloomsburg University, no more credits are required than the 30 credits. All first baccalaureate students will take at least 50% of credits required for the Major from a PASSHE university. Bloomsburg University may require up to a maximum of 50% of the Major credits. Program exceptions to the policy are to be approved by the Office of the Chancellor.

In addition to 60 semester hours of general education requirements, a total of 60 semester hours is required for a major in marketing under the business administration degree program.

Required general education courses for the Marketing curriculum include:

20.101 English Composition I

90.333 Business Communications & Report Writing

25.103 Public Speaking

40.121 Principles of Economics I

40.122 Principles of Economics II

40.256 Business and Economic Statistics I

48.101 General Psychology

53.118 Applied Matrix Algebra

Choose one of the following two courses:

40.156 Business and Economics Mathematics
53.123 Essentials of Calculus

College of Business Core

91.220 Financial Accounting

91.223 Managerial Accounting

92.150 Introduction to Information Technology or 94.175 Intro to BIS

93.244 Principles of Management

93.481 Business Policies and Strategies

96.313 Introduction to Corporate Finance

97.310 Marketing Principles and Practice

98.331 Law and Legal Environment

Marketing Requirements

97.330 Consumer Motivation and Behavior

97.340 Advertising Management

97.370 Sales Management

97.380 International Marketing

97.440 Marketing Research

97.460 Marketing Management

3 semester hours of a marketing elective that may also be used as a business elective from the following seven courses:

97.320 Marketing for Nonprofit Organizations
97.331 E-Marketing
97.341 Principles of Selling
97.350 Retail Management Concepts
97.432 Internship in Marketing
97.480 B2B Marketing
97.490 Contemporary Problems and Issues

Electives in Business - Select courses in business to complete a minimum 60 semester hours. In selecting an elective, the student is reminded to have the proper prerequisites.

Courses designated with a 90, 91, 92, 93, 94 96, 97 or 98 prefix are business courses.

General education electives - Select general education courses needed to meet the 120-semester hour graduation requirement. 40% of all courses taken must be 300-level or higher.