MKT (97) Marketing

Administered by Department of Marketing

Effective Spring, 2004

97.110 Marketing: A Primer (1) - Introduces students to the field of marketing, the Department of Marketing and careers available in the discipline. Marketing etiquette and self-presentation skills are incorporated as well as resume writing and career preparation.

97.310 Marketing Principles and Practices(3) - Surveys the fundamental features of contemporary marketing systems and the planning required to make available satisfying goods and services to customers at a profit. Explains the role of marketing in society and the institutions which compose the market system. Describes components of the marketing mix-product planning, distribution, pricing and promotion. Prerequisite: 40.121.

97.320 Marketing for Nonprofit Organizations (3) - Hospitals, social service agencies, universities, fraternities and sororities, political candidates, governments, churches and libraries are some of the nonprofit organizations which are challenged to effectively solve their marketing problems. Through understanding and by applying marketing theory and methods, students realize how they can aid organizations in developing a better product, price, distribution and promotion decisions for the publics they seek to serve. Prerequisite: 97.310.

97.330 Consumer Motivation and Behavior (3) - Analyzes the role of the consumer as the ultimate buyer of the product and the strategy and forces directed at the consumer by the seller. Topics include models of consumer buying behavior, consumer motivation, interpersonal and intrapersonal influence on the consumer as a decision maker in the market place. Prerequisite: 97.310, 48.101.

97.340 Advertising Management (3) - Studies the advertising element of the marketing/promotional program from a management perspective. Examines advertising's role in business and society. Advertising's use of the communication process is studied from a theoretical and practitioner's perspective. Development of an ad campaign is highlighted with emphasis on management decisions involved in planning and execution. Special attention given to budgeting, copywriting, media analysis and choice. Prerequisite: 97.310.

97.341 Principles of Selling (3) - Includes a study of selling as a profession, preparation for successful selling, steps and procedures associated with the sales process, and special selling topics. Students apply sales principles and techniques while conducting sales presentations.

97.350 Retail Management Concepts (3) - Presents retailing as a dynamic aspect of the marketing/channels distribution system. Consumer/marketing analysis, store location, store layout, merchandising, pricing, promotional issues and problems are considered. Prerequisites: 97.310, 40.122.

97.370 Sales Management (3) - Studies the personal selling element of the marketing/promotional program from a management perspective. Recruiting, selecting, training organizing, motivating, compensating, evaluating and controlling the sales force are treated, as well as management's planning responsibilities which include designing intelligence systems, forecasting and establishing sales territories. Special consideration is given to sales management's inputs and integration with marketing management. Prerequisite: 97.310.

97.380 International Marketing (3) - Applies the managerial process to the development of international marketing programs. Emphasizes the development and determination of objectives and methods of organization including the execution of research, advertising and distribution activities. Considers special problems of adopting marketing principles to fit conditions in different countries. Prerequisite: 97.310.

97.431 Independent Study in Marketing (3) - Develop research skills in an academic and experience-based setting through collaborative research with a faculty member. Apply marketing theory to an employment situation or research objective. Prerequisite: Nine semester hours in marketing.

97.432 Internship in Marketing (1-6) - Develops applied marketing skills in an experiential setting that are not available in the academic classroom. Students learn to relate marketing principles and practices to an employment situation. Prerequisites: 97.310, 2.5 GPA, 75 semester hours and junior or senior standing.

97.440 Marketing Research (3) - Develops the skills of the scientific marketing research procedure (problem definition, research design, data collection, analysis and interpretation). Applies recent developments in marketing information systems to product planning, advertising research, consumer and competitive analysis. Prerequisites: 40.256 or 53.141.

97.460 Marketing Management (3) - Presents an advanced study of the marketing programs from the systems and managerial viewpoint. Applies analytic, communicative and problem-solving skills to evaluation and creative planning in the marketing environment. Uses business marketing cases as a vehicle for developing the marketing executive's abilities. Prerequisites: 97.310, 97.330, 97.340.

97.480 Business-to-Business Marketing (3) - Strategies for marketing products and services to industrial, commercial and governmental markets. Changing industry and marketing structures are analyzed. Prerequisite: 97.310.

97.490 Contemporary Problems and Issues (3) - Explores major issues, trends and problems characterizing the current marketing environment. Encourages students to do extensive reading in current marketing and other related literature. Theoretical, environmental research and trade-off issues in marketing are assessed. Case study, group projects and group dynamics are used. Prerequisites: senior standing and 6 semester hours in marketing.

97.510 Marketing Foundations (3) - This course provides an overview of the foundations for modern marketing theory and practice, analyzing marketing from both the societal as well as the managerial perspective. Components of the marketing mix including products and services, pricing, distribution systems and promotion mixes are emphasized. Prerequisite: graduate standing.

97.530 Strategic Buyer Behavior (3) - Covers concepts and theories from the behavioral sciences as they relate to marketing strategy formulation.

97.551 Marketing Management (3) - Develops the strategic application of marketing in an organization through the analysis of marketing activities. Integrates the analysis of global marketing opportunities, segmentation of target audiences, growth and competitive strategy, marketing research systems, buyer behavior and marketing mix development. Prerequisite: 97.510 or 97.310

97.552 Marketing Research (3) - Advanced techniques of the scientific marketing research procedure (problem definition, research design, data collection, analysis and interpretation). Focuses on an applied orientation for the global users of marketing research. Qualitative and quantitative research methods are developed with the statistical tools to produce a marketing research report.

97.599 Special Topics (3) - This course addresses a variety of topics in marketing and allows the instructor to focus on appropriate current topics in the marketing profession. Students should contact the instructor prior to enrollment to learn the current focus.